Chronos Inc designs and markets different brands of cycling watches
Each brand has a single unique feature: the Chronos Cosmos has a heart rate monitor, the Chronos Acumen is designed for older cyclists who prefer a large display, and the Chronos Aegis has a GPS function. Which of the following is evident here?
A) channel differentiation
B) service differentiation
C) product differentiation
D) people differentiation
E) image differentiation
C
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A college chess club has nicknamed themselves “the players” because they play chess so well, but also because they like the idea of suggestive double entendre. They have built lots of suggestive innuendo in their interactions, saying things like “I guarantee I can mate you” or “what's your favorite position,” which have meanings both for chess and for sex. According to symbolic convergence theory, when club members come up with a new way of continuing this idea, they are using ______.
A. a rhetorical vision B. dramatizing C. fantasy chaining D. symbolic convergence
A product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need
Indicate whether the statement is true or false
The primary risk in using a GTC limit sell order rather than a market order is that
A) the market price may exceed the limit price when the order is placed. B) the limit order may not be executed. C) the limit order may be executed at a price above the market price. D) the limit order expires at the end of the day and may not be executed.
The main purpose of a letter that urges a customer to buy a product is to
a. persuade b. request information c. build goodwill d. all the above