A culture can be divided into subcultures according to
A. personality characteristics of individuals in that culture.
B. motives that members of that cultural group have for their behavior.
C. geographic regions or human characteristics, such as age or ethnic background.
D. income levels.
E. information to which consumers allow themselves to be exposed.
Answer: C
You might also like to view...
Reducing the duration of an activity is called ________.
Fill in the blank(s) with the appropriate word(s).
In which one of the following instances is supplier bargaining power and leverage not weakened?
A. when the item being supplied is a commodity B. when the buying firms purchase in large quantities and thus are important customers of the suppliers C. when the items purchased from suppliers are in short supply D. when the cost of switching from one supplier to another is low E. when industry members pose a credible threat of backward integration into the business of suppliers
When manufacturing overhead is charged to a job, the work in process account is debited
Indicate whether the statement is true or false
In most media selection decisions, the objective of the decision maker is to minimize cost
Indicate whether this statement is true or false.