If you stand in the checkout line of any discount store, you'll see a very odd assortment of items on display: disposable razors, batteries, ballpoint pens, playing cards, trail mix, USB drives, and so on
Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards, pens, or trail mix, when they see them near the checkout, they'll buy them. An attitude researcher might say that people buy these items because
a. consumers' attitudes toward such utilitarian items are emotionally based.
b. these items reflect people's social identity concerns, so they will deliberate quickly about whether to purchase them.
c. attitudes toward these items may be highly accessible.
d. intentions are relatively unimportant when people engage in deliberative behaviors like purchases.
Answer: C
You might also like to view...
Which of the following best illustrates the Gestalt principle of closure?
a. the tendency to finish others' sentences for them b. never leaving a task unfinished c. It is always best to return doors to their original position after opening them. d. Whatever is perceived takes on the best form possible.
"Co-sleeping" is commonly found in cultures where people define themselves less as independent individuals and more as part of the group
Indicate whether the statement is true or false
Tark has a reputation for being cool and calm. However, when he was accused by a fellow student for making a pass at that teen's girlfriend, Tark lost his temper. Which type of trait would Allport say Tark was exhibiting in this particular situation?
A. Cardinal trait B. Central trait C. Secondary trait D. Surface trait
Describe the three ways in which behavioral geneticist Sandra Scar believes that heredity and environment are related.
What will be an ideal response?