In some cases, advertisers market their product to one group and draw a different group of consumers. This is known as the ______.

A. actual audience
B. target audience
C. tone
D. brand


A. actual audience

Communication & Mass Media

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Which of the following is an example of a speech of description?

A) the contributions of Thomas Edison B) what is affirmative action C) why you should become a vegetarian D) how to use PowerPoint in business meetings

Communication & Mass Media

In individualistic cultures, there is a greater willingness to cooperate with group members

Indicate whether the statement is true or false

Communication & Mass Media

“You seem surprised by that comment,” is an example of which technique?

A. pure-content paraphrase B. reframe C. feeling paraphrase D. reformulation

Communication & Mass Media

Southern Europeans tend to prefer greater personal distance than Northern Europeans.

Answer the following statement true (T) or false (F)

Communication & Mass Media