The phrase "general liability" is used to refer to the legal liability of a business arising from all of the following EXCEPT
A) employees injured on the job.
B) defective products.
C) liability assumed by contract.
D) completed operations.
Answer: A
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The statement, "With its 25 percent market share, this is the best-selling laser printer on the market today," is an example of a(n):
A. product advantage. B. product benefit. C. segmentation variable. D. product feature. E. market property.
The earning of interest on interest is
A) present value B) future value C) discount rate D) compounding of interest E) interest earned
Product strategy may focus on developing a competitive advantage via differentiation, low cost, rapid response, or a combination of these
Indicate whether the statement is true or false
Which of the following must be captured, stored, and calculated to measure the recency dimension of the RFM approach?
a. The date of the least recent purchase b. The date of the most recent purchase c. The average time between two purchases d. All of the above