Blue Legion, a well-known jeans manufacturer, is the main sponsor for a rock concert. Although the tickets to the concert are exorbitantly priced, the public feels that since the concert is being sponsored by a company like Blue Legion, it must be worth it. The scenario illustrates that Blue Legion has a good _____.
A. brand valuation
B. productconsistency
C. brand equity
D. product mix
Answer: C
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Jane Michael is a member of a research team at a multinational corporation. She is not a manager and holds no official title within the corporation. Other members of this team ask for and follow her advice about research, as well as other organizational issues. Ms. Michael could be described as ______.
a. a contextual leader b. a mindful leader c. a formal leader d. an informal leader
The purchase of treasury stock qualifies as a financing activity, but it is not a cash flow
Indicate whether the statement is true or false
Members of a target audience may be more affected by their feelings and mood when facing a decision which
a. involves fixed duration exchanges b. involves multiple party exchanges c. has a clear high benefit d. involves continuing duration exchanges e. has a high perceived psychological cost and involves greater perceptions of self assurance
A buyer may revoke an acceptance of goods if:
a. the nonconformity does not impair the value of the goods. b. the buyer had a legitimate reason for the initial acceptance. c. the buyer knew the nonconformity could not be cured. d. the buyer thought they could easily cover.