Answer the following statement(s) true (T) or false (F)

1. The text states that Caribou experienced a 19 percent year-over-year increase in
social media engagement across channels as a result of its campaign.
2. As a result of the Caribou campaign, its Facebook, Pinterest, Twitter followings all
grew by 50 percent or more year-over-year.
3. Flag for All Mississippians Coalition used an online survey to measure sentiment
about changing the flag.
4. The Mississippi Flag campaign relied on television news coverage to raise
awareness.
5. The Mississippi Flag campaign used Facebook to keep interested parties up to date
about the campaign.


1. true
2. false
3. false
4. true
5. true

Communication & Mass Media

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Hackman argues which that which of the following group norms are absolutely necessary?

a. Ethical standards of behavior b. Ongoing self-evaluation c. Punctuality d. Both a and b

Communication & Mass Media

To remove barriers to commitment it is wise to threaten audience values

Indicate whether the statement is true or false

Communication & Mass Media

Employees with low self-efficacy often

A) fail to voice their valuable ideas. B) are likely to embrace new challenges. C) stay focused on required tasks. D) earn high performance ratings. E) improve quickly with practice

Communication & Mass Media

The belief that one's own group or culture is superior to all other groups or cultures is termed ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media