Burger Town introduced a new hamburger and released it in two different cities at two different prices
Marketers of Burger Town then analyzed the sales records of their outlets at the two cities, determined the price that resulted in better profits, and used the information to set a nationwide price for their new offering. This is an example of ________.
A) exploratory research
B) survey research
C) netnography research
D) experimental research
E) descriptive research
D
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Under an acceptable method of costing by-products, inventory costs of the by-product are based on the portion of the joint production cost allocated to the by-product
a. but any subsequent processing cost is debited to the cost of the main product. b. but any subsequent processing cost is debited to revenue of the main product. c. plus any subsequent processing cost. d. minus any subsequent processing cost.
When environmentalists recognized that politicians were not going to pass stricter legislation and regulations, they changed their tactics to force change. According to the Layzer article in the chapter, these new tactics included: I. Eco-terrorism – bombing pipelines and factories. II. Collaboration with businesses – create partnerships to improve environmental impacts. III. Public relations
campaigns – go public with their accusations and encourage consumers to demand change. IV. Work internally through shareholders to try to change corporate disclosures a. I and II b. II and III c. III and IV d. II, III and IV.
Which of the following best defines fluency?
A. the degree to which various elements of the ad are valuable to the customer B. the ability to select the appropriate target market for a particular product or service C. the ability to detect problems associated with the creative strategies D. the extent to which an ad contains elements that are novel and different E. the ability to generate a large number of ideas around a creative idea
When times get tough, managers who treat the communications budget as an investment instead of an expense tend to cut down the advertising and promotional budget first.
Answer the following statement true (T) or false (F)