A toy placed inside a box of cereal is an example of a(n):

A) bonus pack
B) in-package premium
C) store premium
D) self-liquidating premium


B

Business

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Probably the most important indicator of an organization's financial health is the net cash flow from operating activities

a. True b. False Indicate whether the statement is true or false

Business

According to Roger's diffusion theory, most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Indicate whether the statement is true or false

Business

An executive is undecided whether to rely on in-house or external export specialists/intermediaries in the home country. He is leaning towards direct representation in a market. What are the benefits of going forth with direct representation?

What will be an ideal response?

Business

Which of the following activities is carried out during implementation of a marketing plan?

a. Defining the business mission b. Gathering information about customers c. Setting up strategic business units d. Creating and managing a task force

Business