Which of the following is an important consideration in selecting and narrowing the subject?

a. how you can relate the topic to your listeners
b. how well you can outline
c. whether there is enough material available in the library
d. whether you need to give the speech in an impromptu manner


a. how you can relate the topic to your listeners

Communication & Mass Media

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British cultural studies focuses on the production and circulation of meanings in society, primarily through studies of a culture' discourses

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following are types of media effects, EXCEPT:

a. belief-type effect b. attitudinal-type effect c. emotional-type effect d. valence-type effect

Communication & Mass Media

CPM is a comparison tool used in marketing. However, unless you have another station or medium with which to compare CPM, the figure is meaningless

True False

Communication & Mass Media

An informative speaker presents information so the audience will be interested in, understand, and ________ the speech

A) remember. B) apply. C) connect. D) think.

Communication & Mass Media