The openings of new fast-food franchises are typically highly promoted events especially when the franchise is new to a geographic area. Special food promotions are offered on the day of the grand opening and sometimes guest appearances. Often if a grand opening event is scheduled for the first of the month, the business will actually start serving customers who happen to notice that it is open during the week prior to the first. In this way, employees can familiarize themselves with their jobs and minor problems can be handled before they become major. This pre-opening practice is most closely related to which stage of the new service development process?
A. Service development and evaluation
B. Commercialization
C. Market testing
D. Post introduction evaluation
E. Business analysis
Answer: C
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