Which medium has become a ubiquitous mass medium, available anytime, everywhere?

A) television
B) radio
C) newspaper
D) news


Answer: B

Communication & Mass Media

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Nonverbal turn-taking signals fall into which category of communication skills?

a. simple decoding skills b. simple encoding skills c. complex decoding skills d. complex encoding skills

Communication & Mass Media

During a face-to-face meeting with five regional managers who work for a national retail chain, Melkamzer, a store manager, confidently answers a series of questions posed by the five managers. In what type of communication are Melkamzer and the managers engaging?

A. small-group communication B. mass communication C. computer-mediated communication D. public speaking

Communication & Mass Media

When Rod had to persuade the management of his corporation to change the computer system that was currently in use

He pointed to evidence such as the lack of good software, the expense of everyday use, and the many errors that resulted because of the current system. What type of evidence is Rod using? A. Fallacy reasoning B. Sign reasoning C. Analogy D. Classified applications

Communication & Mass Media

When someone sends a message in response to your initial message, such as laughing at your joke, he or she is sending __________

a) feedback b) feedforward c) a metamessage d) paramessages

Communication & Mass Media