Explain the undifferentiated selling approach.
What will be an ideal response?
If the selling strategies are designed and applied equally to all accounts, it is called undifferentiated selling approach. The basic assumption underlying this approach is that the account needs for a specific product or group of products are similar. Salespeople call on all potential accounts, devoting equal selling time to each of them. The same sales presentation may be used in selling an entire product line.
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Colonial furniture has been in existence since the 1600s and continues to adorn homes today. According to the product life cycle concept, it would be described as a ________
A) style B) fashion C) fad D) trend E) drift
Unit level, batch level, and service level are examples of cost drivers
Indicate whether the statement is true or false
The first unit took 10 hours and the fourth unit took 8.1 hours to complete. What is the learning curve?
A) 100% B) 99% C) 95% D) 90% E) 80%
The Affordable Care Act has provisions that improve the quality of health care and lower costs. All of the following are examples of these provisions EXCEPT
A) reducing paperwork and administrative expenses. B) increasing the number of medical specialists and reducing the number of primary care physicians. C) compensating physicians based on value rather than on the volume of services. D) cracking down on healthcare fraud.