What are the "three c's" of broadcast writing?

a. climax, cause, conclusion
b. correctness, clarity, color
c. creative, concise, clean


B

Communication & Mass Media

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Laura is interested in finding out more about Australian Shepherds since she is looking to get one for her family. She searches on Facebook, and sees a sponsored post from the American Kennel Club providing information about Australian Shepherds. It provides information about the breed and has a list of resources and frequently asked questions. If the American Kennel Club was evaluating this, what type of outcome would they be focusing on?

A. outputs B. cognitive C. attitudinal D. conative

Communication & Mass Media

What devices emit radiation that some people say poses a health threat?

a) Electrical power lines b) Computer video display terminals c) Satellite communication systems d) All of the choices

Communication & Mass Media

Statistical evidence need not meet the test of having come from a reliable source

Indicate whether the statement is true or false

Communication & Mass Media

Which fallacy is committed when the claim and the supporting material are unrelated to each other?

A. non sequitur B. post hoc reasoning C. circular argument D. ignoring the question

Communication & Mass Media