Which digital factor is determined by measuring the number of media mentions or social media posts?

a. variety
b. volume
c. velocity
d. veracity


b. volume

Communication & Mass Media

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Proximity has a strong impact on your interactions and relationships because it provides the opportunity for you to notice others' attractive qualities, learn about your similarities, and develop a relationship

Indicate whether the statement is true or false

Communication & Mass Media

These two attributes should both be reinforced in all social media communications, especially during a crisis.

a. remorse and responsibility b. thought-leadership and humanity c. transparency and authenticity d. corporate beliefs and positioning

Communication & Mass Media

In her first speech, Kayla introduced her classmate Sean to the class. Each of her main points dealt with one of Sean's hobbies. According to your textbook, Kayla's speech was arranged in ________ order.

A. chronological B. recreational C. spatial D. personal E. topical

Communication & Mass Media

One of the purposes of a conclusion is to help your audience remember your main ideas

Indicate whether the statement is true or false.

Communication & Mass Media