One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________
A) negatively correlated
B) always correlated
C) directly proportional
D) never correlated
E) positively correlated
A
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According to which theory, women’s subordinate societal status compelled them to become better message decoders?
A. Interpersonal Deception Theory B. Nonverbal Communication Theory C. Cultural Interaction Theory D. Standpoint Theory
If net cash flows from operating activities were $316,000, net income were $200,000, and sales were $2,000,000, cash flows to sales would equal (Round amounts to one decimal place)
a. 10.0 percent. b. $116,000. c. 15.8 percent. d. 0.6 times.
Which of the following sentences does NOT illustrate the correct use of dashes? A. Our new neighbors—have you met them?—will join us for dinner. B. Rebecca Mathews—The CEO of True Trust Inc.—has won the entrepreneur of the yearaward
C. Marketing managers—Vivian, John, and Fred are among them—have decided to adoptsocial media marketing. D. This television has several features not usually found in competitors' products—an LED screen, a USB drive, and a camera.
Weston, Inc., produces widgets. To manufacture a new type of widget, it took 18 iterations before the process reached a steady state of 3 hours. If Weston has an 86% learning rate, use the logarithmic approach to calculate the time it took to manufacture the first widget.
a. 7.30 hours b. 4.44 hours c. 5.63 hours d. 5.11 hours