Social media measurements are meaningless if:
a. they require further processing.
b. they are tied to performance indicators.
c. they are taken from many sources.
d. they lack context.
ANSWER: d
Without context, measurements are meaningless. While literally hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are tied to key performance indicators.
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All of the following adjustments can be used to understate accounts payable EXCEPT:
a. Recording purchases after year end b. Overstating purchase discounts c. Understating purchase returns d. Omitting purchases
An account that normally has a debit balance may occasionally have a credit balance
Indicate whether the statement is true or false
Which of the following is false regarding how a differentiation strategy can help a firm to improve its competitive position relative to the Porter five-forces model?
A. Firms will enjoy high customer loyalty. B. Supplier power is increased, because suppliers will be able to charge higher prices for their inputs. C. It reduces buyer power because buyers lack comparable alternatives. D. By increasing firm margins, it avoids the need for a low-cost position.