How do consumers develop opinions and beliefs about a set of products they will consider buying?

A) Through evaluation of alternatives
B) Through emotional motives
C) Through need recognition
D) Through post-purchase evaluation
E) Through information seeking


Answer: E
Explanation: E) Having recognized a need, consumers often seek information. From this information search, consumers develop an evoked set (or consideration set), which is the group of products they will consider buying.

Business

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