Which of the following forms of communication is the most expensive?

A. Magazine
B. Newspaper
C. Salespeople
D. Publicity
E. Advertising


Answer: C

Business

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On May 1, 2015, Alang Corporation borrowed $3,600 on a two-year, 6% note payable. Interest is due and payable at the end of each six months. Alang makes all interest payments on schedule. The correct December 31, 2016, adjusting entry would be

A) ?Interest Expense 36Interest Payable 36? B) ?Interest Payable 144Cash 144? C) ?Interest Expense 108Cash 108? D) ?Interest Expense 144Interest Payable 144

Business

Which of the following use human editors to categorize and evaluate websites, blogs and podcasts?

A) Metasearch engines B) Deep Internet C) Online databases D) Web directories E) Research librarians

Business

Steve works for a cement company as an IT contractor. The company does not ask Steve to sign a nondisclosure agreement, but Steve has full access to the company databases and documents. Steve also attends meetings during which a new, fast-drying and injectable product is openly discussed. A year later, Steve reveals the formula to a competitive company and is scheduled to receive royalties. Discuss the legal and ethical issues involved in this action.

What will be an ideal response?

Business

Thompson Pools installs and maintains swimming pools. They group their customers according to their needs: new installs, regular maintenance, and frequent product consumers. When do they need a new segmentation analysis?

A. Once every 20 years is about average B. They should do them regularly because of the rapidly changing nature of most markets C. They don't need any because consumer markets don't rapidly change and develop like business goods markets D. Every year, using new bases for variety E. Only when the market changes

Business