Which of the following is an example of a small company shaking up the status quo within an oligopoly?
A) McDonald's selling premium coffee to compete against Starbucks
B) JetBlue offering lower fares and better service than established larger airlines
C) Domino's reformulating its pizza recipe to improve taste
D) Amazon launching the Kindle e-reader to compete with now-defunct Borders Books
E) Verizon deploying fiber optic systems to compete with cable TV providers
Answer: B
Explanation: B) JetBlue has quickly grown from a small player in the airline oligopoly to a highly successful carrier.
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