Which of the following is defined as an employee’s emotional attachment to an organization?
A. job commitment
B. continuance commitment
C. affective commitment
D. normative commitment
C. affective commitment
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Shorter Labs is conducting experiments to see if shoppers will buy unknown products if they are sent coupons. Shorter Labs is conducting causal research
Indicate whether the statement is true or false
By definition, a long-term plan generally takes longer than ______ to achieve.
a. 6 months b. 1 year c. 5 years d. 10 years
A trading-area analysis reveals that a retailer's trading area is strictly based on the trading area of a major department store anchor tenant in the regional shopping center. This can be explained by the _____
a. center's being in retail balance b. center's being overstored c. retailer's being a parasite d. retailer having a small fringe trading area
People who are the first to try any new fashion, technology or new product are called
a. early adopters b. laggards c. early majority d. late majority e. innovators