Which of the following is NOT an assumption of Cultivation Theory?

A. All viewers of television think of the world as "mean and scary."
B. Television shapes our society's way of thinking and relating.
C. The influence of television is limited.
D. Television is essentially and fundamentally different from other forms of mass media.


Answer: A

Communication & Mass Media

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What is most clearly wrong with the following specific purpose:

"Buying a pet"? A) It is not limited to one idea. B) It is too short. C) It is stated as a question. D) It is not concise and carefully worded. E) It is irrelevant.

Communication & Mass Media

The Resource Dependence perspective is attributed to:

a. Bennis b. Fayol c. Pfeffer and Salancik d. Drucker e. none of the above

Communication & Mass Media

Lucien is a member of a study group that is attempting to decide which study guide to buy. The first choice is cheaper but not as focused on what they need to know for class, and they may need to spend extra time reading it. The second choice is more expensive but better tailored to their needs. The group wants to reach a unanimous consensus on which study guide to buy before it disbands until the next meeting. The group votes several times until it appears that everyone has agreed on the cheaper guide. However, even though Lucien voted in favor of the cheaper guide, he only did it so the meeting would end. He would have much rather bought the more tailored guide. Lucien's study group has reached a

A. stalemate. B. minority rule. C. false consensus. D. groupthink.

Communication & Mass Media

Consider the following hypothesis:

H: There is a positive relationship between duration of eye contact and speaker credibility in public speaking contexts. Which of the following statistical tests would be most appropriate for testing this hypothesis? a. ANOVA b. t-test c. chi-square d. correlation

Communication & Mass Media