In its ads, Xenon, an antibacterial mouthwash, claims to effectively kill germs but admits to possessing a bittersweet taste. This is an example of a
A. conclusive message.
B. slice-of-life commercial.
C. one-sided message.
D. two-sided message.
E. confrontational appeal.
Answer: D
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Poga International, a multinational beverage corporation identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
A) first entry B) blunt entry C) parallel entry D) late entry E) exchange entry
In Hofstede's _______________ society, the level of inequality is endorsed by followers as well as by leaders.
Fill in the blank(s) with the appropriate word(s).
In 2009, global FDI ________.
A. dropped substantially B. nearly tripled C. remained fairly constant D. nearly doubled
Giving preferential treatment in contract bidding to the daughter of a member of the company board is not a conflict of interest
Indicate whether the statement is true or false