CallTalk Corporation, a smartphone and phone-time seller,chooses to use and register "calltalk" as its second-level domain. Later, CallTalk's less successful competitor, CellTalk Company, chooses to use and register "caltalk"(an intentional misspelling of "calltalk") as its second-level domain. Still later, Call&Talk, Inc, uses the domain name "callltalk" (also a deliberate misspelling of
"calltalk") without CallTalk's authorization, to sell pornographic phone conversations. Call&Talk's use of the domain name "callltalk," without CallTalk's authorization, to sell pornographic phone conversations, is
a. goodwill.
b. fair use.
c. a license.
d. trademark dilution.
D
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The Federal Reserve Board is an example of a consumer group
Indicate whether the statement is true or false
In a SMART sales call objective, the "S" refers to the fact that the objective should:
A. put customer service before self-gratification. B. support organizational objectives. C. be sales-oriented. D. be specific. E. balance supply with demand.
Which of the following is NOT one of the four steps in developing one-to-one relationships with customers?
A) customer identification B) customer authorization C) customer differentiation D) customer interaction E) customization
Answer the following statement(s) true (T) or false (F)
1. Confirmation bias is the propensity to over-rely on information recollected from memory when making a decision. 2. An ethical dilemma is defined as conflicts between two or more morally pleasant alternatives. 3. The key to being an ethical person or organization is to consistently choose to do the right thing. 4. There are three main ethical decision-making approaches: utilitarian approach, rights approach, and objectivity approach. 5. The rights approach of ethical decision making fosters decisions made on moral principles that infringe as little as possible on the entitlements of others.