Bad news or bad publicity ________
A) must be ignored by a company
B) is often encouraged by a business to show its customer sensitivity
C) spreads rarely and slowly
D) can never be controlled by employees of the company
E) needs to be controlled
Answer: E
Explanation: E) Communicating about bad news in business requires more than just delivering the news effectively. You also need to control any bad news — or bad publicity — that circulates about your company.
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