All of the following are examples of technology convergence except:
A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones.
B
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Advertising is separate from the traditional promotions mix because it focuses on the end user
Indicate whether the statement is true or false
Upward communication from lower organizational levels to management involves risk since it is generally feedback to downward communication
Indicate whether the statement is true or false
What are the two different kinds of resources that organizations have?
a. Intangible and tangible b. Natural and unnatural c. Reliable and unreliable d. Financial and technical
You just saw an advertisement in the newspaper for a very inexpensive big screen television on sale at a local department store. The ad implies the TV has all the features that a customer would want in that type of TV. You get to the department store and the television that is on display that matches the price does not look like the TV in the ad, nor does it have the functions that you would expect in a big screen TV. The salesperson tells you that you should look at the model staged next to the model on sale, which has all the features you are looking for, but is $200 more. What do you think the pricing strategy is that this company used in this instance?
What will be an ideal response?