Two prominent personal moral philosophies that have direct bearing on marketing practice are
A. pragmatism and idealism.
B. moral relativism and situational ethics.
C. moral idealism and utilitarianism.
D. social responsibility and personal ethics.
E. existentialism and pragmatism.
Answer: C
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Long-range planning involves
a. planning the marketing and promotion for a product b. presenting department heads with budgetary goals for the next year c. preparing a work force utilization budget for the next quarter d. deciding the optimum size of the firm
The defenders of the sustainability approach toward corporate social responsibility (CSR) point out that ________.
A. businesses' sole social responsibility is to fulfill the economic functions they were designed to serve B. all economic activity exists within a biosphere that supports all life C. people have a strong ethical duty to cause no harm, and only a prima facie duty to prevent harm D. the success of a business must be judged only against profitability
Lead time is the gap between
A) when an order is placed and when it is received. B) when an order is received and when it is put away. C) when an order is received and when it is used. D) when an order is acknowledged and when it is received.
In 2014 real assets represented approximately __________ of the total asset holdings of American households.
A. 30% B. 42% C. 48% D. 55%