Describe the essential elements of a Likert-type scale. Give an example. Explain the types of error and bias that can affect the internal reliability of a questionnaire.

What will be an ideal response?


Answers will vary

Communication & Mass Media

You might also like to view...

If there is one value that most of the rest of the world attributes to the United States, it is ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Briefly describe the elements of the self-concept and discuss how they are related to each other

What will be an ideal response?

Communication & Mass Media

During a one-on-one meeting with one of her

competitors, Brenda said "Together, let's look at the various issues on the table." This statement best describes which conflict style? A. Accommodating B. Collaborating C. Compromiser D. Competing

Communication & Mass Media

The aspect of a person's credibility that focuses on his or her knowledge of the subject or research preparation is:

A) Competence B) Character C) Charisma D) Coordination

Communication & Mass Media