In the contemporary world of consumer magazines, being good isn't enough. A publication must be good and

A. appeal primarily to specialized readerships with relatively narrow interests.
B. have exciting graphics.
C. have a low cover price.
D. be published weekly.


Answer: A

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

A(n) ________ is a summary of a magazine or research article, written by someone other than the original author.

A. abstract B. overview C. paraphrase D. citation E. reference

Communication & Mass Media

How does the Ollman test differ from the Milkovich test as a means of distinguishing fact from opinion?

What will be an ideal response?

Communication & Mass Media

After you’ve completed your speech, what are the BEST indicators of your speaking success?

A) verbal responses B) survey responses C) behavioral responses D) nonverbal responses

Communication & Mass Media