________ are used to gain your support by seeking the help of others to persuade you, or by using the support of others as an argument for you to also give your support.
A. Ingratiating tactics
B. Coalition tactics
C. Consultative tactics
D. Inspirational appeals
Answer: B
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Which of the following statements is true of contracts having fiduciaries?
A. A fiduciary is a provision in a contract that attempts to relieve one party to the contract from liability for the consequences of his or her own negligence. B. A fiduciary can lawfully enter an agreement by fully and fairly disclosing the conflict to his or her principal or beneficiary in advance. C. Any agreement that tends to induce a fiduciary to breach his or her fiduciary duties is considered legal. D. Agreements by fiduciaries that favor the interests of a third person at the expense of their principals' interests are considered legal.
________ is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to arise in the future
A) Problem identification research B) Segmentation research C) Problem solving research D) Marketing information systems
Otto approaches Edie and says, "If you pick up my new suit for me at the mall tomorrow, I'll pay
you $20." Edie replies, "I don't know if I'll have time to get it, but I'll see if I get a chance." As a result of this conversation: A) Otto and Edie have formed a bilateral contract. B) The contract that they have formed is voidable because Edie did not obligate herself. C) Edie has a legal obligation to use her best efforts to pick up the suit. D) A contract will be formed only if Edie picks up the suit.
For consumer products like toothpaste and groceries, things consumers purchase throughout the year, most advertisers would use a ________ advertising schedule.
A. penetrating B. continuous C. flighting D. purposeful E. pulsing