Amos works for a medical device company and was tasked with creating new educational material to market the device. He is deciding between two statements to describe the device risks, including "20 out of 100 people will die from the device" or "80 out of 100 people will be saved by the device." If getting the device is considered the risky treatment option, which is the best message Amos could choose?

A. Amos should select the statement describing how many people will die because negative framing often leads people to choose riskier options.
B. Amos should select the statement describing how many people will be saved because positive framing often leads people to choose riskier options.
C. Amos should select the statement describing how many people will die because negative framing often leads people to choose more secure options.
D. Amos should select either option that he likes because the wording is unlikely to affect how many people decide to get the device.


Answer: A

Psychology

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