List the four levels that companies are typically distributed on.
What will be an ideal response?
Companies are typically distributed on four levels: (1) geographically, whether it be locally or across continents; (2) organizationally by department or project group; (3) temporally by time zone; and (4) by stakeholder groups, which can include such stakeholders as customers, project managers, sales staff, and so forth.
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Which of the following are sources to consult when researching a company?
A) business magazines B) corporate directories C) annual reports D) all of the above
Answer the following statements true (T) or false (F)
1. We are more commonly concerned about the interests of the organization than about our best interests when it comes to change. 2. Lewin’s change model presents a change-stability paradox, going directly from refreezing to unfreezing. 3. In the comprehensive model, controlling the change involves following up to ensure that the change is implemented and maintained. 4. The comprehensive change model is a five-step process.
The objectives section in a marketing plan ________
A) covers the goals of the marketing plan project B) provides a sketch of the market in which the plan is to be implemented C) examines the separate groups that make up the market D) surveys the organization's competition
Experiments can be conducted in both laboratory and field (store) environments
Indicate whether the statement is true or false