What type of personality is characterized by someone tending to be rational and unemotional, willing to lie to attain personal goals, and placing little emphasis on loyalty and friendship?
A. Type A
B. Type B
C. Machiavellian
D. Avoidant
E. Passive-aggressive
Answer: C
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Which of the following comparative scaling techniques has an absolute zero and is sometimes treated as metric?
A) rank order scaling B) constant sum scaling C) paired comparison scaling D) semantic differential scaling E) zero scaling
CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether
How would this be classified in a SWOT analysis? A) strength B) weakness C) opportunity D) threat E) barrier to entry
Identify the principle of competitive advantage that is associated with product implementations.
A. lock in suppliers B. lock in customers C. establish alliances D. raise barriers to market entry E. enhance services
A manager who wants to determine the percentage impact on income of a given percentage change in sales would multiply the percentage increase/decrease in sales revenue by the:
A. gross margin. B. operating leverage factor. C. contribution-margin ratio. D. safety margin. E. contribution margin.