Answer the following statement(s) true (T) or false (F)
1. When using a celebrity as a spokesperson, it is best if they have a connection to the product.
2. Distinctive voices are often easily remembered by audiences.
3. Sometimes the purpose of a multichannel campaign is to direct people to a single hashtag promotion.
4. When writing an ad campaign, don't repeat the same plot in different media.
1. True
2. True
3. True
4. True
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A candidate for mayor wants to demonstrate a powerful style in her speech. One thing she can do is to
a. use personal pronouns. b. create immediacy. c. ask questions of the audience. d. avoid using too many intensifiers.
Because listeners have a tendency toward selective attention, speakers must be sure to
A) provide clear supporting material for listeners. B) use several visual aids. C) use animated gestures and facial expressions to entertain them. D) tell the audience what they want to hear. E) motivate listeners to pay attention.
In Maslow’s hierarchy of needs, the highest level of needs is
a. physiological b. esteem c. safety d. self-actualization e. social
A topic outline ____
A. can be used as speech notes. B. is a rigid form of elaborate points and sub-points. C. arranges ideas in a hierarchical format. D. uses words or phrases to identify the essential points of a speech. E. All of these answers are correct.