When a customer lets a producer know something about its products or advertising, the customer is providing ________
A) decoding
B) noise
C) feedback
D) encoding
E) reverse marketing
C
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According to the long tail approach to selling, ________
A) the Internet provides reduced opportunities for segmenting markets B) companies can make the most money by focusing on the "bottom-of-pyramid" market C) companies should focus on the 20 percent of customers who purchase the greatest volume of their product D) companies should focus on the 80 percent of customers who purchase the greatest volume of their product E) companies can make money by selling small amounts of items that only a few people want
With regard to decision making, most individuals are _____.
A. risk averse B. risk seekers C. risk maximizers D. EMV maximizers
The study of the legal environment of business includes an understanding that the law is ________, not ________
A) state; federal B) federal; state C) dynamic; static D) static; dynamic
Which of the following should be included in the computation of an expansion project's terminal cash flow?
A. Any change in net working capital that was recognized at the time the project was purchased B. The project's externalities C. The initial cost (purchase price) of the project D. The opportunity cost of the project E. The sunk cost associated with the project