Which of the following was an innovative marketing technique used by the National Biscuit Company (Nabisco) to sell its product?
A) Discounted pricing
B) Celebrity branding
C) Sealed packaging
D) Free shipping
E) Point cards
C
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How did the penny press change publishing?
A) Political and commercial coverage became subordinated to human interest stories of robberies, murders, rapes, and abandoned children. B) Many publishers were driven out of business because of overproduction and low prices. C) Newspapers could now afford to publish more hard-core news. D) For the first time, politicians could afford to use the presses to print leaflets and treatises. E) None of these choices
In 1953, a potential thaw in U.S.-Soviet relations appeared possible because:
A) Joseph Stalin died. B) Khrushchev was replaced by a more moderate collective leadership. C) Eisenhower, unlike Truman, believed the two nations had too much in common to be enemies. D) a Nuclear Test Ban Treaty eased the arms race.
What kind of structure was the Hagia Sophia (built by Justinian)?
A) a church B) a palace C) a monastery D) a university E) a pagan temple
The most important development in the communications system in late nineteenth-century America was the ________
A) telephone B) post office C) telegraph D) radio E) transatlantic cable