Considering the nine Management By Objectives (MBO) steps, media channel objectives refer to
A) the media channels recommended by your client.
B) what media gatekeepers are looking for in a news angle.
C) the optimal media channels for your target audience.
D) an increasing emphasis on social media.
E) sources and questions that interest the journalist
Answer: B
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D'Angelo gave a speech on teacup pigs. This is an example of a speech to
a. explain. b. instruct. c. describe. d. report.
Begin a question and answer session by asking a question that assumes that there are questions, such as, "What are your questions?" or "Who has the first question?"
True False
The philosophy of ________ states that, in individual First Amendment cases, several factors should be weighed in determining how much freedom the press is granted.
A. libertarianism B. balancing of interests C. clear and present danger D. social responsibility
When a speaker refers to a common experience in order to create identification with the audience,
which goal of a speech introduction is being served? A) gaining attention B) creating a favorable response toward the topic C) creating a favorable response toward the speaker D) clarifying the purpose of thesis E) previewing the development of the topic