Your friend is writing a "how-to" book and asks you for marketing advice. You start by exploring the four Ps. What questions will you ask? Be specific.
What will be an ideal response?
Product-related questions should relate to format: printed book (bound or paperback, type of binding) or an e-book.
Second set of questions will be about pricing: retail and wholesale prices, prices of competing books, costs.
Third set of questions will be about place: how to distribute the book, access to major online booksellers, shipping costs.
Fourth set of questions will be about promotion: how will the book be promoted, access to publicity outlets, websites, etc.
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Martin Corporation granted an incentive stock option to employee Caroline on January 1, 2012. The option price was $150, and the FMV of the Martin stock was also $150 on the grant date. The option allowed Caroline to purchase 160 shares of Martin stock. Caroline exercised the option on August 1, 2016, when the stock's FMV was $250. Unless otherwise stated, assume Caroline is a qualifying employee. If Caroline sells the stock on September 5, 2018, for $350 per share, she must recognize (ignore alternative minimum tax)
A. long-term capital gain of $16,000 in 2018. B. long-term capital gain of $32,000 in 2018. C. ordinary income of $16,000 on the exercise date and a long-term capital gain of $16,000 in 2018. D. 0. No gain or loss is recognized at exercise or sale with incentive stock options.
Alabama Airlines has three planning specialists who help division managers develop their own division plans. Serving as consultants to the divisions, the planning specialists give advice about strengths, weaknesses, opportunities, and threats. Alabama Airlines is utilizing which of the following approaches to the planning function?
A. Centralized planning department B. Decentralized planning staff C. Planning task force D. Centralized planning committee E. TQM
When you use the direct organizational plan for a neutral message, you present the details before the primary idea
Indicate whether the statement is true or false
How many amendments have been added to the U.S. Constitution?
a. 10 b. 26 c. 27 d. 28