What is selective exposure? Why is it important for a speaker to anticipate selective exposure? What can a speaker do to lessen its effects?
What will be an ideal response?
The ideal answer should include:
- The principle of selective exposure states that (1) listeners actively seek out information that supports their existing opinions, beliefs, values, decisions, and behaviors; and (2) listeners actively avoid information that contradicts their existing opinions, beliefs, attitudes, values, decisions, and behaviors.
- If an audience disagrees with what a speaker is talking about, they are more likely to tune the speaker out.
- When a speaker knows that the audience is likely to disagree with their main point or thesis, they can organize the speech in a way that lessens the probability of selective exposure.
- Rather than stating the thesis near the beginning of the speech, the speaker can first present evidence and arguments. The audience might be more likely to listen.
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