1. Auditions for actors and actresses2. Development of promotional materials for use by local newspapers3. Focus groups to evaluate ideas for potential television comedy series4. Production of DVDs for release to big box stores and online video outlets5. On-location shooting of scenes6. Fine-tuning and rewrites of scripts7. Set design and construction for a new medical dramaRequired:A. Evaluate the seven activities as upstream (pre-production), production, or downstream (post-production) in nature.B. Generally speaking, which activities (upstream, production, or downstream), if any, can management ignore if the company is to be successful in achieving its key strategic goals?

What will be an ideal response?


A. 

1. Upstream (pre-production)5. Production
2. Downstream (post-production)6. Upstream (pre-production) and production
3. Upstream (pre-production)7. Upstream (pre-production)
4. Downstream (post-production)?
B. None. All are important and must be considered.

Business

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