Compare and contrast contests and sweepstakes.
What will be an ideal response?
Contests and sweepstakes are both types of sales promotions generally designed to create interest in a good or service, often to encourage brand switching. Contests are promotions in which participants use some skill or ability to compete for prizes. A consumer contest usually requires entrants to answer questions, complete sentences, or write a paragraph about the product and submit proof of purchase. Winning a sweepstake, on the other hand, depends on chance or luck, and participation is free. Sweepstakes usually draw about ten times more entries than contests do.
You might also like to view...
A salesperson asks, "Would you like me to place an order for your distribution center today?" In this scenario, he is using the ________ closing method.
A. alternative choice B. balance sheet C. direct request D. benefit summary E. assumptive
Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels
Indicate whether the statement is true or false
________ is based on the assumption that the researcher has an accurate understanding of the problem at hand
A) Exploratory research B) Conclusive research C) Subjective research D) Observational research E) Directed research
Which of the following is not a component of Spears's 10 characteristics of servant leaders?
A. listening B. healing C. sympathy D. stewardship