Organizational buyers purchase the same product from more than one source
A. if vendor analysis results in a "tie score" for the different suppliers.
B. to help ensure continuing supplies.
C. because a single vendor usually doesn't want all of the business.
D. if no supplier has a superior marketing mix.
E. None of these answers is correct.
Answer: B
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A. subtractive B. multiplicative C. trend-adjusted exponential smoothing D. linear trend analysis
The name, term, symbol, design, or any combination of these that identifies and differentiates a firm's products is known as its
A. trademark. B. brand. C. patent. D. logo. E. identifier.
A(n) ________ is a living document that should be modified during the process of actually accomplishing the tasks.
What will be an ideal response?
Within a given range of cells, the number of times a particular condition is satisfied is computed by using the _____ function
a. SUMIF b. IF c. VLOOKUP d. COUNTIF