The ______ effect occurs when people adopt positions or support candidates because they are perceived to be popular.

A. conformity
B. spiral of silence
C. popularity contest
D. bandwagon


D. bandwagon

Communication & Mass Media

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When an audience strongly disagrees with you, you are more likely to persuade them if you

a. choose a modest and realistic goal for change. b. try to change both their attitudes and behavior. c. excite their emotions. d. tell them why their reasoning is faulty or fallacious. e. gain their attention and interest.

Communication & Mass Media

Stephen analyzed several examples and chose an extended example to best support his idea. Stephen

used _________ skills to make a decision for his speech. A. visual literacy B. media literacy C. communication literacy D. information literacy

Communication & Mass Media

The ______ of your presentation encompasses the narrow, explicit goal of your presentation and entails the precise impact you want to have on your audience.

a. general purpose b. general idea c. thesis statement d. specific purpose

Communication & Mass Media

Which of the following is not a standard procedure for miking a single radio announcer in a studio?

a. riding the voice level b. using a unidirectional mic c. using an omnidirectional mic d. using close miking techniques

Communication & Mass Media