After establishing the market segments and product groupings on a market-product grid, the next step is to
A. fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
B. total the vertical columns to identify the greatest marketing synergies and efficiencies.
C. identify a marketing action for every product-market combination in the grid.
D. estimate, with intelligent guesstimates as necessary, the market size for each cell using a simple scale, such as from zero to three.
E. total the horizontal rows to identify greatest operations/production synergies and efficiencies.
Answer: D
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