Name the four types of plans used to carry out goals
What will be an ideal response?
The four types of plans used to carry out goals are strategic plans, tactical plans, operational plans, and contingency plans.
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A consumer purchase decision made with a great deal of consumer exertion is a type of ________
A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving
Which element of a case brief is the most important?
a. Rules b. Analysis c. Facts d. Issues e. Conclusions
Answer the following statement(s) true (T) or false (F)
1. “Do you have a valid teaching certificate for this state?” would be an example of a closed-ended type of interview question. 2. “Do you have a master’s degree?” would be an example of an open-ended type of interview question. 3. A company can’t refuse to hire you because of a bankruptcy. 4. Credit checks are never useful during the hiring process because they only reveal information about a candidate’s personal life, unrelated to their potential work ability. 5. In the United States, a company can always refuse to hire a candidate solely because of bankruptcy.
Which of the following criteria should a marketing manager use when segmenting a broad product-market?
A. The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables. B. The segments should be substantial (big enough to be profitable) and operational (useful for identifying customers and deciding on marketing mix variables). C. The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables. D. All these answers are correct.