Customer lists are classified as intangible assets
Indicate whether the statement is true or false
True
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In the pull approach to manufacturing, the sales forecast drives the production plan and goods are produced in large batches
Indicate whether the statement is true or false
Vegas Finance Company reported the following: Common stock, $10 par, 100,000 shares authorized, 80,000 shares issued and outstanding What is the effect of issuing 1,000 shares of common stock at $15 per share?
a. Cash increases $10,000. b. Common Stock increases $15,000. c. Additional Paid-in Capital increases $5,000. d. Retained Earnings increases $5,000.
A consumer would most likely use search qualities to evaluate services such as dancing lessons, cooking classes, and a consultation visit with a physician
Indicate whether the statement is true or false
Swanson Beverages, Inc., asks its marketing managers to compare the strengths and weaknesses of its current target market and marketing mix with what its competitors are doing (or are likely to do). In this context, what is the approach of Swanson Beverages?
A. marketing mix review B. scenario analysis C. brand positioning D. competitor clustering E. competitor analysis