Which of the following statements describe important issues in the use of attitudes research in social marketing?Which of the following statements describe important issues in the use of attitudes research in social marketing?
a. Social marketing interventions need to consider whether the relevant findings tackled issues relevant to values and the self-concept.
b. Social marketing interventions need to consider whether the relevant findings were applicable beyond student populations.
c. Social marketing interventions need to consider whether the relevant findings tackled issues relevant to utilitarian outcomes.
d. Social marketing interventions need to consider whether the relevant findings were applicable beyond student populations and whether the relevant findings tackled issues relevant to utilitarian outcomes.
Ans: d
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To conduct linkage studies, researchers attempt to find evidence for
a. an association between life events and specific disorders. b. similar rates of disorder in MZ and DZ twins. c. different rates of disorder in adopted children and in their biological and adopted parents. d. an association between a disorder and another trait within the same family.
According to Sternberg's triangular theory of love, the three ingredients in love are passion, commitment, and ____
a. intimacy b. companionship c. affection d. devotion
You dreamed about riding a train into a tunnel. According to the activation-synthesis view, your dream is:
a. really about your need to fulfill an unacceptable sexual desire b. an attempt by your mind to solve a problem that arose during the past few days c. an indication of a serious psychological disorder that should be treated d. your brain's interpretation of the random neural activity generated during sleep
To measure temporal summation in single cells, researchers ____.
A. attach electrodes to the scalp B. insert an microelectrode into the scalp C. collect sodium and potassium ions from nearby glial cells D. record depolarizations of the postsynaptic neuron