The effectiveness of an advertising medium depends on how well it fits with the rest of a particular marketing strategy.
Answer the following statement true (T) or false (F)
True
The effectiveness of an advertising medium depends on how well the medium fits with the rest of a marketing strategy.
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The best way for a retailer to develop a sustainable competitive advantage is to
A. maintain good vendor relations. B. concentrate on having the lowest prices in town. C. develop a good distribution system. D. concentrate on finding the best location. E. rely on multiple approaches.
A(n) ________ is a document filed by the original plaintiff to answer the defendant's cross-complaint.
A. rejoinder B. answer C. reply D. plea
Your new-business sales force is responsible for prospecting and qualifying customers. Which of the following will likely occur?
A) The number of qualified customers will exceed the number of prospects. B) The new-business sales force will call on all prospects. C) A salesperson may have to approach many qualified customers just to make one sale. D) Salespeople will only contact a few of the customers they research in the preapproach stage. E) Order takers will take responsibility for the approach and sales presentation steps.
BzzAgent is a firm that specializes in a marketing strategy known as
A. teaser advertising. B. sting. C. viral marketing. D. buzz. E. spin.