Of the time US consumers spend with all media, almost ________ is spent online
A) one-quarter
B) one-third
C) two-thirds
D) one-half
E) three-quarters
D
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The procedure for planning and conducting focus groups is described in Figure 5.3 in the text. Planning begins with ________
A) specifying the objectives of qualitative research B) writing a screening questionnaire C) developing a moderator's guide D) determining objectives of the marketing research project and defining the problem
Under the business model canvas (BMC), what components are related to customers?
a. customer segments, channels, and customer relationships b. customer segments and value proposition c. customer segments and key activities d. customer segments and channels only
P(A|B) = P(AC|B) for all events A and B
a. True b. False Indicate whether the statement is true or false
A synonym for cardinality (used with UML class diagrams) is ____
a. relationship b. multiplicity c. unary relationship d. inheritance