Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth
2. AIDA stands for attention, interest, desire, and action.
3. The action step of AIDA is where you tell your viewers what the product's features and benefits are.
4. Agencies come up with solutions to a client’s problem through tactics.
5. Defining the target audience means determining who will buy the product and why they want or need it.
1. True
2. True
3. False
4. False
5. True
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In a group situation, certain members have trouble articulating what they mean, making it difficult for other members to grasp their meaning. They also express their views in a disjointed manner
The tendency displayed by the members is an example of which response? a) Incoherent respons b) Impersonal response c) Tangential response d) Interrupting response
People who communicate well have an advantage in their personal, social, and professional life
a. True b. False Indicate whether the statement is true or false
A way to identify subpoints is to sort through the research compiled in an annotated bibliography
Indicate whether the statement is true or false
Name two techniques for encouraging attitude consistent behavior.
What will be an ideal response?